KARACHI (November 25, 2010) : The deadly flood waters in the Sindh Province of Pakistan have receded, but the devastating impact on life there will continue for months to come. Orascom Telecom Holding SAE (OTH), the parent company of Mobilink (the largest GSM operator in Pakistan) and Transworld (Pakistan’s first and only privately owned submarine fiber optic cable operator) and Obopay, the mobile money solutions pioneer, have partnered to establish a text-to-donate relief effort in the United States to provide continuing funds to the region in order to rebuild both the infrastructure and the lives of those affected by the disaster.
Where text-to-donate programmes following the disaster in Haiti typically took 90 to 180 days to reach the right resources in the country, this new offering can provide much more rapid funding to the cause. Obopay's text-to-donate service has technology similar to that, which was used to spur donations to the Haitian earthquake relief last year.
One key difference, however, is that by making the credit or debit card and the bank account the source of funding for the text rather than the telecom bill, Obopay's text-to-donate enables donors to contribute much larger amounts, as opposed to the $5 and $10 limits allowed through telecommunications companies. The money can also be put to use by relief organizations quickly.
Modified From: www.brecorder.com
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